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PipeWorx — Plumbing Website + AI Lead Response | Edilab Studio Case Study
How Edilab Studio rebuilt the PipeWorx website and deployed Bruno, an AI sales agent that responds to every inbound plumbing inquiry in under 60 seconds, 24/7.
We rebuilt the PipeWorx website and deployed Bruno — our AI sales agent — to engage every inbound homeowner in under 60 seconds, around the clock.
Challenge
PipeWorx is a working plumbing business in Greater Boston with master plumbers who are on job sites, not at desks. Inbound leads were piling up in voicemails and unread emails while competitors with answering services were closing the same jobs. The site itself was decent, but every minute of delay between a homeowner submitting a request and someone responding was costing real revenue.
Solucion
Edilab Studio retooled the PipeWorx website for conversion (clear service categories, tap-to-call mobile design, before-and-after gallery, neighborhood-targeted SEO) and deployed Bruno — our AI sales agent — to instantly engage every inbound web inquiry. Bruno qualifies the homeowner, captures the job details, and either books a consultation directly or pages the on-call plumber based on urgency.
Results
Inquiries that used to sit unread for hours now get a personalized response in under a minute, around the clock. The team in the trucks stays focused on the work; the AI handles the inbox.